Blog Revamp/Overhaul: To Change or Not to Change?

Posted by scoop on August 25th, 2009 in Blog basics, Design, Professional Blogging, SEO, Tips |

I once had a blog that I decided to revamp and change titles. However, that blog is a personal blog so there’s no real problem when it comes to switching titles. So what do you do if you feel like your business blog has gone stale? What if you feel like it needs a revamp?

First of all, what you need to do is go through an evaluation process wherein you should answer the following questions:

Is your blog doing well in terms of traffic and/or revenue generation?

If not ask why but be more specific.

Do you need to do SEO?
Is it the GUI?
Is it the content?
Or is it the entire concept?

After you have pinpointed the areas that should be focused on it is time to get even more detailed. When it comes to SEO and GUI it is a good a idea to call in the experts. Hire an experienced firm to evaluate your site according to their metrics and then ask for a proposal. You need not go with the first firm but see what different service providers have to say.

If it is the content or the entire concept that is lacking it’s time to go back to the drawing board. Rethink your goals and map out a plan to achieve it step by step. Probably one of the mistakes committed was going pro-blogger blindly. You might want to keep your domain name though, unless it already has a stigma attached to it, because you don’t want to waste the readership you’ve already got as well as the domain age (unless you can get an older more reputable domain).