Blogging is About Networking

Posted by scoop on July 26th, 2009 in Lifestyle, Promotion, Tips |

Time and again we get and give the same advice to succeed in blogging, which is – QUALITY CONTENT. To be frank though great content is NOT enough. When it comes to seeing your blog succeed (if you define success as drawing tons of regular readers) you can not just bank on great content. I am not saying that great content isn’t essential because it still is but to be realistic that alone won’t cut it.

One of the major things you need to realise if you want to go pro with your blog is that a major chunk of getting your blog to success has to do with networking. You need people to read your blog but before they read your blog they need to become aware of your blog. Though the rare case of someone influential in the blog circles stumbling upon your blog and becoming really impressed enough to pass the word about your blog can happen you can’t rely on this strategy because it’s just like relying on winning the lottery to get rich. So to get people to be aware of your blog you need to reach out to them. You need to sharpen your networking skills.

Here are some tips to get you started with networking to promote your blog:

Tap your existing network – Promote your blog to friends, workmates, and anyone else you might know.
Go social – Join and be active in social media sites. Make sure you at least have accounts in Facebook, Twitter and MySpace or LinkedIn. If you don’t have time to maintain all just choose the first two.
Blog hop – Be active in other (related) blogs’ comments section.

The three above suggestions are the ways you can network to promote your blog but the more important thing is that as you network you target the people who are your target audience and that you know also know a lot of other similar people. Be strategic in your networking and be consistent in your efforts. Like everything networking needs time and effort if you want to see results.